Michael Brown: New report shows company is America’s favorite fast-food restaurant
To the consternation of the haters and anti-Christian bigots, Fox reports that, “Chick-fil-A is officially America’s favorite fast food restaurant.”
Yes, “The fast-food chain beat out reigning champion In-N-Out, and took home the top spot on Market Force’s Fast Food Market Research Report.” In addition, “The American Customer Satisfaction Index (ACSI) also named Chick-fil-A as America’s favorite restaurant for the fourth year in a row.”
And Chick-fil-A did this despite of an unrelenting campaign of hate from its critics, including: attempts to ban Chick-fil-A from college campuses; attempts to ban Chick-fil-A from cities; attempts to ban Chick-fil-A from airports; and regular calls for boycotts.
Why all the animus toward this one fast food restaurant?
It’s simply because: 1) Chick-fil-A is Christian owned and operated, to the point of not doing business on Sundays; 2) Chick-fil-A executives had the audacity to state their disagreement with same-sex “marriage”; 3) Chick-fil-A donates money to Christian ministries that uphold biblical morality, like the Fellowship of Christian Athletes; and 4) worse still, some of the ministries Chick-fil-A have supported believe homosexuals can change. Oh, the crime!
That’s why, we are told, the public should stay far away from this bigoted, evil franchise. Surely, anyone who eats at Chick-fil-A is also a bigoted monster. Say goodbye to Chick-fil-A!
Unfortunately for the critics and haters, and quite thankfully for Chick-fil-A, the company continues to thrive and grow.
Why do people continue to flock to this chicken-serving, fast food chain?
A first reason would have to be the food and the price. People enjoy the menu; otherwise they wouldn’t be there.
As the market research report indicates, Chick-fil-A scored No. 1 in the categories of Food Quality and Value for Money Spent. That will bring customers back seven (or, in this case, six) days a week. (Note also that Chick-fil-A came in No. 1 in Healthy Options.)
In the words of Ruth Graham, writing on Slate.com, although progressives still feel guilty eating there, “the product is irresistible.”
A second reason is Chick-fil-A’s legendary customer service. That’s why, in the category of Staff Friendliness, they crushed the competition, beating their nearest competitor by 11 percentage points and their next nearest competitor by a staggering 30 percentage points. Those are huge margins in a survey like this.
They also took No. 1 in Overall Cleanliness and Curb Appeal, important factors for customers as well.
Because of my particular diet, I virtually never eat at fast food restaurants. But a few months back, while delayed between flights in the Dallas-Fort Worth airport, I found a Chick-Fil-A and looked for one of their healthy options.
The airport was packed; many travelers were grumpy (what else is new?); and the lines at the restaurant were long. So, I decided to watch and see just how efficient and friendly the staff would be.
In the end, I was so impressed that I actually went looking for the manager, wanting to tell him what an amazing job he was doing. The employees seemed genuinely happy to wait on the customers. (Whether they mean it or not, they sure know how to say, “My pleasure!”)
Chick-fil-A restaurants have even been known to go the extra mile for their communities, like giving away free food to motorists stuck in a snowstorm and even opening up on a Sunday to help feed hurricane victims.
People don’t easily forget these acts of kindness.
But there’s another reason I believe Chick-fil-A has done so well. The company has been blessed by God.
The founders and owners sought to honor the Lord, which, in their minds, meant not opening on Sunday, which they understood to be the Christian Sabbath. For them, this day was to be holy to the Lord, not a day for buying and selling, and not a day for their employees to be working.
And so, despite pundits saying they are losing billions of dollars by closing on Sunday, it might just be they have made billions more by following their convictions.
The bottom line is that these are good people trying to do good business, and the public appreciates that.
The haters can hate and the critics can criticize. The customers will keep on coming and boycotts will turn into “buycotts.”
Let the lesson be learned.