Re-release of David Kupelian’s culture-war classic rekindles fiery controversy
Nov 23, 2019
It’s been viciously attacked in leftwing circles as “hate speech,” “despicable” and “the worst book ever” – and even formally condemned by faculty vote on one college campus, resulting in lawsuits and campus hysteria. But my first book, “The Marketing of Evil,” which has just gone through its (I think) 15th printing and is now available in paperback, is still driving some people crazy, while inspiring others to say it has changed their lives.
In case you’re unfamiliar with it, “The Marketing of Evil” basically explains why and how millions of today’s Americans have come to strongly embrace ideas and behaviors that are corrupt, destructive or insane.
As I explain in the book’s introduction, “Within the space of our lifetime, much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped, and sold to us as though it had great value. By skillfully playing on our deeply felt national values of fairness, generosity, and tolerance, these marketers have persuaded us to embrace as enlightened and noble that which every other generation has regarded as grossly self-destructive – in a word, evil.”
And although the book has been popular and influential – conservative marketing guru and former Heritage Foundation VP Rebecca Hagelin recently described it as “one of the most important books of the last 20 years” – unfortunately not everyone feels so warmly about it.
For example, within a few months of its release, “The Marketing of Evil” became the focal point of a national scandal when several openly homosexual professors at Ohio State University brought “sexual harassment” charges against head librarian Scott Savage, a Christian, after he recommended “The Marketing of Evil” as required reading for all incoming freshmen. The gay profs maintained that merely recommending the book constituted an act of “harassment due to sexual orientation.” (Chapter 1 documents, in LGBT leaders’ own words, their brilliant but little-known strategies for mainstreaming homosexuality and sexual anarchy in a largely Christian country.)
The rest of the faculty members were so intimidated by the angry gay professors that they either voted in agreement with them or abstained out of fear. It was so obviously bizarre and unjust that major media exposure by Sean Hannity, Brit Hume on Fox’s “Special Report,” MSNBC, the New York Post, Human Events and many others – plus stout legal pressure from the Alliance Defending Freedom – caused the university to cave and drop the absurd charges.
As a direct consequence of being publicly branded as “hate literature” and “homophobic tripe” by the Ohio State University faculty, “The Marketing of Evil” immediately became one of the hottest-selling books in the country, topping Amazon’s daily “Current Events” bestseller chart for more than a week.
‘It changed my life!’
Meanwhile, on Amazon, the controversial book has garnered over 500 five-star reader reviews. While a few nasty one-star reviews describe the book as “horrendous,” “truly despicable” and “serving the anti-Christ,” and even accuse me personally of being a “Nazi,” “scum” and “social blight,” the vast majority are much more positive:
- “Opening this book is like turning on the Sun. … Mr. David Kupelian has written a remarkable book that reveals how the American public has been taken down the slippery slope of moral relativism.”
- “I finished ‘The Marketing of Evil’ over a month ago. It absolutely changed my life.”
- “Prepare to see your world with new eyes!”
- “The way Kupelian writes is phenomenal. … Give this book to everyone you know, you’ll thank me.”
- “This book has put a powerful voice to many things that truth-loving people in America have felt in their spirits for a long, long time. … I for one am forever changed.”
Pastors fired up
As a result of such notoriety, “The Marketing of Evil” eventually lit a fire in a place where it was more welcome – the nation’s churches. From small-town churches and prayer groups to one of America’s largest Presbyterian congregations, Christian leaders and laymen started getting hold of the book, sometimes by the case, to hand out to fellow churchgoers.
The biggest single church has been that of the late D. James Kennedy, who until his death was perhaps the world’s most influential Presbyterian minister and founder of Coral Ridge Ministries in Fort Lauderdale, Fla. Calling “The Marketing of Evil” a “powerful new book that I wish every Christian in America could read,” Kennedy took the dramatic step of printing 15,000 special-edition softcover copies which he sent to thousands of supporters.
‘A magician’s secrets’
Despite the ongoing controversy, many major conservative and Christian voices have singled out “The Marketing of Evil” as essential reading:
- “David Kupelian is one of the very few must-read writers in the 21st Century.” – Dr. Ted Baehr, Chairman, Christian Film and Television Commission
- “If you really want to understand the adversary’s thinking and help turn the tide of battle, read this book!” – David Limbaugh, columnist and bestselling author
- “Like the dazzling disclosures in the final page of a gripping whodunit or the fascinating revelation of a magician’s secrets, ‘The Marketing of Evil’ irresistibly exposes how it was done.” – Rabbi Daniel Lapin, American Alliance of Jews and Christians
- “Every parent in America needs to read this book.” – Michelle Malkin, columnist and bestselling author
- “David Kupelian is one of the most thought-provoking and iconoclastic writers I know.” – Sean Hannity, host of the No. 1 rated Fox News’ “Hannity” show as well as “The Sean Hannity Radio Show”
Watch former “Saturday Night Live” star (and committed Christian) Victoria Jackson talk about “The Marketing of Evil” and its sequel, “How Evil Works.”
The big screen
In this amazing true story, Franco, playing the lead role of high-profile “gay rights” activist Michael Glatze, is shown reading “The Marketing of Evil” during the pivotal scene in which Glatze publicly renounces his “gay” identification and reveals he wants to live for God. The real-life Glatze, who left the homosexual lifestyle in 2007 and become a happily married Christian pastor, has said reading “The Marketing of Evil” played a significant role in helping him in his dramatic personal journey.
That’s all – except to say I’ve arranged to have the price dropped to its lowest ever, lower then Amazon, low enough for anyone wanting a few extra copies to give to friends and loved ones (like maybe for Christmas).
SPECIAL OFFER: Get David Kupelian’s “The Marketing of Evil” in paperback for just $9.99!
And get “The Marketing of Evil” AUDIOBOOK – read by the author – for the super-discounted price of $9.99 (reduced from $27.99)!
Also, get the acclaimed sequel, “How Evil Works,” as well as his latest blockbuster, “The Snapping of the American Mind: Healing a Nation Broken by a Lawless Government and Godless Culture.”